

Starting out as a humble single unit cotton mill in 1897, Aditya Birla Real Estate Limited (formerly known as Century Textiles and Industries Limited) has transformed into a commercial powerhouse on the global scale through ingenuity, innovation and focus.
As a part of the Aditya Birla Group, Century has established itself as a benchmark-setter in the Real Estate and Pulp & Paper sectors.
We will transform the perception of Indian Real Estate sector by
delivering an exceptional experience and creating value; at every level,
for every stakeholder.
We will provide an iconic brand experience aligned to our legacy by
never compromising on transparency, commitment, quality and superior design.
To be the most preferred customer choice by consistently delivering highquality paper products at competitive price using sustainable green technology. Adding to shareholder value by 2026 while making it one of the best places to work for our employees taking due care of all stakeholders.
We will continuously strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence through relentless focus on ensuring Environmental Compliance & consistently innovating to provide Customer Delight. We will strive to follow the highest ethical standards in our relationships with our Customers, Dealers & Distributors, Vendors, Employees and shareholders. All our long-term strategies and short-term actions will be moulded by a set of core values shared by every employee.