Approach to Value Creation

At CTIL, we understand that value creation extends far beyond financial returns. It encompasses the positive impact we have on society, the environment, and our stakeholders. Our approach to value creation is rooted in a holistic model that integrates economic, social, and environmental factors, driving sustainable growth while fulfilling our purpose as a responsible corporate citizen.

Our value creation model is uniquely positioned to drive sustainability, fostering innovation, collaboration, and resilience across our operations and value chain. By integrating sustainability into our core strategies, we create long-term value for all stakeholders. We achieve this by developing innovative solutions to environmental challenges, fostering collaboration and partnerships, promoting diversity and inclusion, and embracing transparency and accountability. This approach contributes to a more sustainable and prosperous future for generations to come.

As a purpose-led Company, our value creation strategy enables us to generate sustainable growth in collaboration with our stakeholders. CTIL recognises the importance of creating value for stakeholders in the short, medium, and long term. The Company creates value by harmonising its inputs and business processes, to create positive outputs and outcomes. In order to support the achievement of our strategic goal, we have the following important processes in place:

Input
Business Model/Business Outlook

CTIL's Business Verticals

Real Estate

Pulp and Paper

Our Mission

We will provide an iconic brand experience aligned to our legacy by never compromising on transparency, commitment, quality and superior design.

We will continuously strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence through relentless focus on ensuring Environmental Compliance & consistently innovating to provide Customer Delight. We will strive to follow the highest ethical standards in our relationships with our Customers, Dealers & Distributors, Vendors, Employees and shareholders. All our long-term strategies and short-term actions will be moulded by a set of core values shared by every employee.

Our Vision

We will transform the perception of Indian Real Estate sector by delivering an exceptional experience and creating value; at every level, for every stakeholder.

To be the most preferred customer choice by consistently delivering high quality paper products at competitive price using sustainable green technology. Adding to shareholder value by 2026 while making it one of the best places to work for our employees taking due care of all stakeholders.

Our Value

  • Integrity: Acting and taking decisions in a manner that is fair and honest. Following the highest standards of professionalism and being recognised for doing so. Integrity for us means not only financial and intellectual integrity, but encompasses all other forms as are generally understood.

  • Commitment: On the foundation of integrity, doing all that is needed to deliver value to all stakeholders. In the process, being accountable for our own actions and decisions, those of our team and those on the part of the organisation for which we are responsible.

  • Passion: An energetic, intuitive zeal that arises from emotional engagement with the organisation that makes work joyful and inspires each one to give his or her best. A voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level of energy and enthusiasm.

  • Seamlessness: Thinking and working together across functional groups, hierarchies, businesses and geographies. Leveraging diverse competencies and perspectives to garner the benefits of synergy while promoting organisational unity through sharing and collaborative efforts.

  • Speed: Responding to internal and external customers with a sense of urgency. Continuously striving to finish before deadlines and choosing the best rhythm to optimise organisational efficiencies.

Products Offered by CTIL

Commercial Leasing
Residential
Paper
Multi-Layer Packaging Board
Tissue Paper
Green Pulp

Strategic Objectives of CTIL

CTIL's Stakeholders

  • Investors/Shareholders

  • Communities

  • Customers and Consumers

  • Employees

  • Regulatory Bodies

  • Supply Chain Partners

  • Media

  • Non-Governmental Organisations

  • Joint-Venture Partners

SDGs Impacted

Outputs
Outcomes
SDGs Impacted
Approach to Value Creation