Message from the Managing
Director & Chief Executive Officer,
Birla Estates Private Limited

Our focus on consumer research and customer preferences has enabled us to offer premium and luxury properties as per consumer needs, in prime locations such as Mumbai, Bengaluru, Delhi NCR, and Pune. With a significant portion of our portfolio dedicated to residences, we are committed to meeting the demands of discerning homeowners in this new era of real estate.
Dear Stakeholders,
The Indian real estate sector is currently experiencing a surge in demand and a notable shift towards premium and luxury housing options. This trend is driven by urbanisation, rising income levels, and a desire for superior living standards.
Our strategic integration of innovation and technology has propelled us forward, enhancing efficiency and meeting the evolving needs of modern homeowners. Since our establishment in 2016, Birla Estates has firmly established itself in the industry, catering to the demand for residential, commercial, and mixed-use spaces across key urban centres in India.
Our focus on consumer research and customer preferences has enabled us to offer premium and luxury properties as per consumer needs, in prime locations such as Mumbai, Bengaluru, Delhi NCR, and Pune. With a significant portion of our portfolio dedicated to residences, we are committed to meeting the demands of discerning homeowners in this new era of real estate.
In FY 2023-24, our Company has achieved remarkable milestones, showcasing sustained growth and unwavering customer confidence. We sold nearly 1.7 million sq. ft., totalling ₹ 3,985 Crores across all launched projects. The success of Silas at Birla Niyaara in Mumbai and Birla Trimaya in Bengaluru is particularly noteworthy, with sales exceeding expectations within incredibly short timeframes.
Expanding our global presence, we inaugurated our first international sales office in Dubai, a strategic move to better serve our international customers.
Additionally, we have bolstered our portfolio through the acquisition of five projects, including our foray into Pune and project additions in Mumbai, Bengaluru and NCR. These acquisitions signify our strategic expansion and commitment to delivering exceptional value to our stakeholders.
At Birla Estates, our commitment to excellence is realised through strategic partnerships with industry-leading execution partners, ensuring the timely delivery of our projects. Guided by our philosophy, LifeDesigned®, we draw inspiration from the environment to create spaces that enrich lives.
We aim to provide a distinct edge to our customers, not only in terms of design and amenities but also through an exceptional end-to-end user experience. From seamless purchasing processes to thoughtful urban spaces designed with future generations in mind, we prioritise extensive research to meet the evolving needs of our target audience.
We marked our first year of project handovers, with handovers at Birla Alokya in Bengaluru, Birla Vanya Phase I in Kalyan, and Birla Navya Phase I in Gurugram, ensuring an unparalleled experience for our customers across all regions. Our customer satisfaction is evident in high Net Promoter Scores.
To sustain such positive experiences, we drive continuous innovation and digitalisation through an in-house innovation cell, enhancing efficiency across projects. Looking ahead, we envision leveraging AI and IoT for construction and exploring opportunities in smart cities, further enriching our offerings.
As ESG principles continue to shape business strategies, we remain steadfast in our commitment to sustainability. Recognising that sustainability is now a customer demand, we are dedicated to continual improvement in environmental and social responsibility.
We are actively implementing initiatives across ESG domains aligned to achieve Net Zero. All our projects are targeted for a minimum Gold-rated sustainability, achieved through energy management, water conservation, rainwater harvesting, and renewable energy utilisation.
We actively participate in green building rating systems such as IGBC and LEED, ensuring our projects meet stringent sustainability criteria. Our efforts extend to promoting sustainable materials and achieving zero liquid discharge in our offices, emphasising water recycling.
In the realm of sustainability benchmarking, we have achieved notable ratings in the GRESB Sustainability benchmark rating system, underscoring our ESG commitment to stakeholders. This recognition is pivotal in the Infrastructure and Real Estate Industry, signalling our dedication to global investors.
Furthermore, we prioritise Climate Risk Assessments for all projects, addressing both physical and transitional risks in alignment with TCFD recommendations. Climate change mitigation plans are integrated into the design stage, ensuring resilience across all our sites.
I would like to emphasise the paramount importance we place on safety at Birla Estates, a value that extends to every facet of our operations. Ensuring the safety of our esteemed customers, dedicated employees, and diligent workers is not merely a priority; it is a fundamental commitment ingrained in our ethos.
I am proud to announce that over the past six years, Birla Estates has achieved a remarkable milestone of 30.50 million safe man-hours, marked by no lost-time injuries. This achievement underscores our unwavering dedication to maintaining a secure environment for all stakeholders. Receipt of numerous awards from esteemed institutions like British Safety Council, RoSPA and National Safety Council in recognition of our dedication to safety and excellence, further underscores our prioritisation of safety.
In line with our commitment to holistic well-being— both physical and mental, we prioritise the safety training of our workforce. Through comprehensive programmes addressing regular safety protocols, professional development, and skill enhancement, we empower our workers to uphold the highest standards of safety on-site.
As we continue to uphold our commitment to safety and sustainability, we remain steadfast in our pursuit of excellence, ensuring that every individual associated with Birla Estates experiences the highest standards of safety, quality, and care.
At Birla Estates, we are spearheading a paradigm shift in the Indian real estate landscape by infusing originality, sophistication, and a deep reverence for the principles of nature into every aspect of our projects. Our unwavering commitment to putting the customer at the forefront of our efforts is reshaping traditional notions of customer-centricity.
With an unparalleled blend of design expertise, innovative thinking, and diligent research, we are forging a distinctive and enduring niche within the real estate industry. Our endeavours are not just about constructing buildings; they represent a pioneering approach that is poised to lead the sector into a new era of evolution.
As we continue to push the boundaries of creativity and excellence, we are confident that our legacy of authenticity and innovation will endure, providing unparalleled value to our customers and setting new benchmarks for the industry.
Sincerely,
K.T Jithendran
Managing Director &
Chief Executive Officer, Real Estate