Strategic Objectives
Reflecting on our past achievements, at CTIL we are increasingly dedicated to nurturing a brighter future for our community. We prioritise maintaining steady growth while safeguarding our current trajectory, ensuring ongoing expansion, operational excellence, and efficiency. To achieve this, we have identified strategic focus areas inspired by the United Nations Sustainable Development Goals (UN SDGs). By aligning with the SDGs, we aim to advance our Company while contributing meaningfully to global sustainability standards and social progress.
At CTIL, our commitment lies in creating an enduring value for our partners across our primary industry sectors, namely, paper and pulp, and real estate. Our strategic pillars—Customer Centricity, Innovation, Environment Sustainability, Stakeholder Value Creation and Responsible Business will form the foundation of our value generation framework, steering our achievements. These priorities ensure a comprehensive strategy in line with our vision and mission, while also fostering sustainable growth within our industries.
Customer Centricity
Innovation
Environmental Sustainability
Creating Value for Stakeholders
Responsible Business
Customers are the lifeblood of both our real estate and, pulp and paper industries. They drive demand, shape products, and ultimately determine success. In our Real Estate segment, we combine thorough market research with a commitment to understand customers' evolving needs, preferences, and the competitive landscape to deliver exceptional experiences through quality infrastructure, superior design, and efficient construction. In our Pulp and Paper business, we are driving sustainability and customer satisfaction by standardising products under one focused brand name, strengthening our market presence and making a lasting impact on stakeholders.
Focus Areas:
We prioritise a distinctive customer experience by actively seeking and incorporating feedback from surveys, focus groups, and social media, with active engagement through events, contests, and various initiatives.
A comprehensive approach to customer service and support infrastructure is designed to swiftly address any issues, ultimately elevating overall customer satisfaction levels.
We conduct thorough market research to pinpoint emerging customer needs and trends, helping us tailor products to specific nuances of each customer segment we serve.
By delivering best-in-class products and superior quality to our valued customers we continuously work on expanding our product portfolio.
Material Issues Addressed:
Customer Experience and Satisfaction
Data Privacy and Cybersecurity
Brand Management
Innovation is crucial for businesses as it drives growth, cultivates competitiveness, and ensures relevance in dynamic markets. In Real Estate, we integrate innovative designs, construction methods, and smart technologies to create distinctive and sustainable projects. In Pulp and Paper, our investment in R&D drives product diversification, sustainable material development, and the exploration of sustainable product lines. Our commitment to continuous innovation and digitalisation enhances efficiency and promotes sustainability throughout the Company.
Focus Areas:
Nurture an innovative and creative culture at every tier in our Company, facilitated by hackathons and market research initiatives.
Create groundbreaking products and services that effectively tackle market demands and obstacles.
Implement technological advancements to optimise operational efficiency while minimising environmental footprint.
Material Issues Addressed:
Brand Management
Customer Experience and Satisfaction
Data Privacy and Cybersecurity
Energy and Emissions Management
Water and Wastewater Management
Waste Management
We are committed to environmental protection, and we recognise the urgency to address environmental challenges as a pressing need of the hour. In Real Estate, we are enhancing sustainability through water recycling, promoting biodiversity with planting of native species, integrating energy-efficient technologies, and seeking innovative solutions to reduce water consumption and carbon emissions. In Pulp and Paper, we uphold responsible forestry practices, minimise waste generation, and implement initiatives such as reusing wastewater and adopting biomass-based boiler systems to promote sustainability.
Focus Areas:
Implement water management strategies and advanced technologies, such as Zero Liquid Discharge (ZLD) and water reuse initiatives to reduce water consumption and enhance water efficiency.
Employ waste reduction initiatives, recycling programmes, and responsible waste management practices alongside promoting reuse activities to minimise environmental impact.
Utilise energy-efficient technologies and practices to lower energy consumption and emissions intensity.
Champion biodiversity conservation initiatives through collaborative efforts with pertinent stakeholders.
Material Issues Addressed:
ESG Incident and Risk Management
Energy and Emissions Management
Water and Wastewater Management
Waste Management
We understand that the prosperity of our business is deeply linked to the welfare of our stakeholders. Therefore, we prioritise the well-being of our employees, suppliers, and local communities, aiming to generate value for them while safeguarding their overall welfare. In Real Estate, our commitment to deliver sustainable returns for investors goes hand in hand with the aim to enhance our customers’ lifestyles by offering advanced facilities in a sustainable manner and constructing our buildings to be future-ready, fostering stakeholder value. In the Pulp and Paper segment, we prioritise embracing responsible practices and offering sustainable products to add to stakeholder value creation.
Focus Areas:
Initiatives focusing on bolstering stakeholder satisfaction and nurturing trust.
Maintain ongoing stakeholder engagement to comprehensively grasp stakeholder needs, expectations, and concerns, thus integrating their insights into our decision-making processes.
Providing investors and shareholders with steady and sustainable financial returns over time.
Material Issues Addressed:
Customer Experience and Satisfaction
Brand Management
Occupational Health and Safety
ESG Incident and Risk Management
We uphold ethical standards, transparency, and fairness across our operations. In Real Estate, our commitment to high standards of corporate governance ensures transparent interactions with customers and stakeholders. In Pulp and Paper, we advocate for responsible sourcing, eco-friendly production methods, and active community engagement.
Focus Areas:
Maintain transparency in financial reporting and business operations.
Focus on the enforcement of human rights policies and practices across our entire supply chain, prioritising fair and ethical treatment of all workers involved.
Foster a culture of integrity and ethical conduct through comprehensive training, awareness programmes, and transparent communication, supported by robust internal controls and compliance mechanisms to meet all regulatory requirements.
Material Issues Addressed:
Business Ethics
Compliance
Corporate Governance
ESG Incident and Risk Management
These strategic objectives align with the Company's vision and mission, guiding efforts to achieve sustainable growth, strengthen stakeholder relationships, and make a positive impact in the industries we operate in. Through a concerted focus on these areas, we can enhance the competitive position, adapt to evolving market dynamics, and contribute to long-term value creation for all stakeholders.
Long-Term Value Creation Strategy: Goals, Targets, and Action Plans for Strategic Business Outlook
We aim to embed ESG objectives across our five primary strategic areas, namely, Customer Centricity, Innovation, Environment Sustainability, Creating Value for stakeholders and Responsible Business.
This will harness our alignment to drive positive impacts and foster a sustainable future. These objectives highlight our dedication to ethical corporate practices, stakeholder value creation, and sustainable methodologies.
The five pillars of our long-term strategy for Value Creation are outlined below:
Customer Centricity
To ensure customer centricity, CTIL has launched several initiatives:
Conducting market research while maintaining a forward-thinking approach enables us to design and develop products that anticipate future needs and align with evolving trends of the customer.
Implementing a robust customer feedback system, utilising online surveys, feedback forms, and customer support hotlines, and enhance our Customer Relationship Management (CRM) systems to track and analyse customer interactions effectively.
Enhanced collaboration with cross functional teams to create innovative products and services that meet customer needs.
Implementing Key Performance Indicators (KPIs) to gauge and manage customer satisfaction levels, ensuring continuous improvement.
Innovation
CTIL has undertaken several initiatives to improve innovation:
In all business segments, we embrace innovation to drive sustainability, incorporating smart technologies, efficient construction techniques, and sustainable materials in our real estate projects.
Prioritise investment in research and development to improve production processes, create sustainable materials, and pursue innovative solutions within the pulp and paper industry.
Environmental Sustainability
CTIL has undertaken several initiatives to achieve environmental sustainability:
Aim to optimise water usage across all business operations and strategise to achieve zero liquid discharge.
Minimise Greenhouse Gas (GHG) emissions and enhance energy efficiency by transitioning to renewable energy sources for energy independence.
Committed to reaching zero waste to landfill and gradually implementing waste reuse measures across all business segments.
Creating Value for Stakeholders
The initiatives that are focused on creating value for stakeholders are:
Prioritising Occupational Health and Safety (OHS) to prevent harm incidents and cultivate a secure working environment for both employees and stakeholders.
Fostering diversity and inclusion across all business segments, striving to create a work environment that is welcoming and representative of all individuals, thereby enhancing our diversity ratio.
Continuous expansion in the reach of our CSR activities, aiming to make a positive social impact on the communities where we operate by benefiting an increasing number of beneficiaries.
Assessments and due diligence processes to tackle human rights issues throughout our value chain, promoting responsible procurement practices.
Responsible Business
To be a responsible business, CTIL has undertaken the below steps:
Evaluate and enhance existing policies to adapt to evolving ESG trends, meet stakeholder expectations, and comply with regulatory requirements.
Collaborate with value chain partners to advance responsible procurement practices, advocate for ethical sourcing, and collectively uphold shared responsibility in creating value for stakeholders.
Create and enact comprehensive ESG policies, encompassing environmental, social, and governance standards, to ensure consistency and accountability throughout all business segments.
At CTIL we ensure a holistic and coherent approach towards sustainable growth, stakeholder value creation, and responsible business practices, by creating and enacting comprehensive ESG policies. These policies encompass ESG standards, ensuring consistency and accountability across all business segments. Integration of these ESG goals within our strategic focus areas ensures a concerted effort towards sustainable practices and value creation for stakeholders.